Leverage Leads with SEO Optimization
SEO and lead conversions go hand-in-hand like the sun and moon. You need them both in order to awareness and sales for your website.
I am sure that you are looking to skip search engine optimization for your website and jump straight to leads conversions. First you need to maximize your website for SEO, then you can worry about converting leads afterwards.
You need traffic and awareness to your brand and website because without the traffic, there are no leads.
And, with good(not even great) SEO, you can draw even more traffic to your website. Of course, the added traffic will allow you the potential to convert and close those leads.
Having a website that is tuned and primed for lead conversions usually provide better data and metrics. Some of the metrics and data that will stand out will be time on page, and most importantly bounce rate, which is the percentage of visitors that enters your site then leaves(bounce).
Below are the following strategies that I think will help optimize your website in terms of better SEO. Once SEO is done correctly and effectively on your site, then conversion and closing can become more efficient as well.
Check out Sales Funnel Guide for Beginners to help your lead conversion rate.
Top 5 Reasons Why your Site Needs Optimizing
Still trying to decide if SEO is important for your site? If you are still undecided if SEO is important for your site, just think about the potential leads you could gain and the opportunities for converting those leads.
Before you do anything, you should make sure you understand the ecosystem of the SEO web and how everything works together to create a more productive site.
Below are 5 reasons to structure your website to be optimized for growth.
1. Streamline Your Website to Your Target Market
I am sure that one of your main goals for your site is to rank your most useful content on Google. Your content is informative but it just does not rank as high as you would like. You may have had ranked previously but then something changed to the point you are no longer ranking. You are basically always fighting with Google.
Google basically allows the most useful content to rise to the top of their ranks. The have an algorithm that pushes content that your target market will find useful.
All Google wants to do for everyone is push relevant and useful content. They also would love for the user’s website experience to be smooth with as little of lag as possible. Google most importantly seems to want to prioritize informational content that is significant in value for the audience.
For you, one must focus on SEO, but you have to make sure that you aware of your message and keywords that are used to push your message work together. The content that you create is made to be loved, entertaining, and useful. Most importantly, you keep the content marketing consistent. You also make sure that Google knows what information you are conveying to your audience as well; Google has to know what your copy is about in order rank you.
By optimizing your website for lead conversions, you tend to focus on pushing your target market to a specific objective so that they becomes more streamlined. You also can better monitor your goals that you have for your target market as well.
Some of these specific goals include purchasing some of your products, guiding them to your blog, or pushing to sign up to your email list. Give your consumers exactly what they want.
By understanding how to structure your website for optimized SEO and maximize conversions together only pushes both goals and generates more integration between the two. A better relationship between your website and Google also ensues as well.
2. Increasing Organic Traffic to Your Website
Advertising is needed to grow your site. We find that a lot of companies, big or small, allocates a small percentage of their revenue to advertising.
Though, it usually is a small percentage going to advertising, it still can add up and it can add up pretty quickly.
Having organic traffic is another story. It is FREE. It may take money to build the marketing content and you may have to pay to market the content, but essentially the cost is still less expensive compared to advertising.
Click here to get great marketing content ideas that can elevate your business.
Believe it or not, organic traffic edges out paid search when it comes to lead conversions. Although pay-per-clicks gain more traffic, organic traffic usually will buy from you at a higher clip.
Cultivate content and make sure that your time and money are spent to increase organic traffic. Although organic traffic is a bit slow, the clicks that do come organically usually become repeat clickers. In return, you get more lead conversions.
3. Make the Most With the Traffic You Have
Bounce rates are a major stat that people look at when they try to determine how long people stay on your site. So naturally, you aim for a good bounce rate. You want to impact those that come and stay on your sight so they will return back to your site.
If you want lead conversions, you have to optimize your website for user experience. If you want to maintain a good bounce rate percentage, you understand how users navigate throughout your site. Find out what works for your audience and how they interact with features on your website.
If you want to increase your conversion rate, you must learn to take advantage of the traffic that you do have. Learn how they respond to calls to action, features, or freebies that are given on your site. This will help to know what and how your target market will interact with what you are offering.
4. Let Your Website Work For You
Building a website today has become so easy that some that is not computer savvy can do now that drag and drop build-a-sites are popular. You can create some beautiful websites. The thing is, how can you create a site that can create conversions.
No matter how beautiful your website is, your main focus is converting your audience at a high rate. Sounds easy, right? Of course not. You have to study their behavior closely and in return, give them what they want.
If you have studied your audience close enough, then you will accumulate data that you can use on your website. You should see an increase in conversion rates. Your audience will be able to navigate better on your site now that it has been catered just for them. They will love you for that and also they will show love by purchasing from you.
By focusing on SEO, you will garner traffic to your website. After you get the traffic, then you have opportunities to convert them at a higher rate. When making your website, create it with the intent providing valuable and meaningful content so that you can opportunities to convert.
5. If Your Audience Wants It, Then Give It to Them
Think about this.
The website that you run offers a consulting service for restaurants. You have a potential customer searching online to help with their restaurant business. They come across your blog post on how to make your first million dollars in the restaurant business.
After they read your article, they sign up to be on the email list. They sign up because you were offering a free consultation and 25 ready-to-use tips.
The potential customer calls you for the free consultation and they implement the 25 ready-to-use tips. Of course, everything works out for them; they were impressed. You then reach back out to them for a special that you are running for your consulting services and they agree. They agree because of they see the benefits they you can offer.
SEO and lead conversion rates work in unison. Of course, you have to provide great content and you have to have something that your target market wants. Then you have to exceed those expectations. That is how you get a new customer.
Check out my Sales Funnel Guide for Beginners to help your lead conversion rate.